evaluates and interprets your ad server data to make intelligent business decisions.
With ADTECH Analytics you can easily answer such questions as:
Which placements achieve the best click rates and the highest revenue?
How did sales for specific customers develop in the last 6 months?
How can I maintain my revenue despite declining TKPs?
ADTECH Analytics goes beyond the flat results of a single online campaign. It gives you a comprehensive overview of campaigns, placements and banner size performance at the touch of a button. Individual campaign parameters can be linked together and related to sales trends. ADTECH Analytics correlates ad server data of the last 24 months and gives you a clear and concise visual representation within 2 to 3 seconds.
Your benefits at a glance:
- Intelligent view of your data: You have the ability to link and re-link relevant numbers together on various levels and see the results on one screen.
- Automatic Daily Updates down to
the placement level enable you to analyze information most significant to your
business needs.
- Simulations and forecasts: Analytics allows you to look at different scenarios based on the level of clicks, impressions, CPM or CPC.
- Different time periods can be compared easily.
- Bookmark desired settings; export, print or display data in both graphical and tabular formats.
ADTECH Analytics is a comprehensive tool for everyone involved in ad serving: agencies, publishers as well as marketing companies will gain value from its use because ADTECH Analytics gives you answers to key industry questions and helps you make intelligent business decisions.
Bottom line: With ADTECH Analytics you spend less effort analyzing your reports and more time concentrating on optimization.
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